{"id":1515,"date":"2019-09-26T08:42:35","date_gmt":"2019-09-26T06:42:35","guid":{"rendered":"https:\/\/2019.granada.wordcamp.org\/?post_type=wcb_session&#038;p=1515"},"modified":"2020-02-10T20:24:59","modified_gmt":"2020-02-10T19:24:59","slug":"emociones-y-diseno-web-como-crear-una-conexion-con-el-usuario","status":"publish","type":"wcb_session","link":"https:\/\/granada.wordcamp.org\/2019\/session\/emociones-y-diseno-web-como-crear-una-conexion-con-el-usuario\/","title":{"rendered":"Emociones y dise\u00f1o web: c\u00f3mo crear una conexi\u00f3n con el usuario"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/2019.granada.wordcamp.org\/files\/2019\/12\/Sara-Presenti-TW-1024X512.jpg\" alt=\"\" class=\"wp-image-2700\" srcset=\"https:\/\/granada.wordcamp.org\/2019\/files\/2019\/12\/Sara-Presenti-TW-1024X512.jpg 1024w, https:\/\/granada.wordcamp.org\/2019\/files\/2019\/12\/Sara-Presenti-TW-1024X512-300x150.jpg 300w, https:\/\/granada.wordcamp.org\/2019\/files\/2019\/12\/Sara-Presenti-TW-1024X512-768x384.jpg 768w, https:\/\/granada.wordcamp.org\/2019\/files\/2019\/12\/Sara-Presenti-TW-1024X512-500x250.jpg 500w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las emociones que experimentamos en los primeros 20 segundos que pasamos en un sitio son aquellas que determinan si el dise\u00f1o es efectivo o no. Si atraer\u00e1 a nuevos clientes, si vender\u00e1, si los usuarios tendr\u00e1n confianza en los productos o servicios ofrecidos. Las campa\u00f1as de publicidad emocional tienen el doble de \u00e9xito que las campa\u00f1as tradicionales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es por eso que, incluso cuando se trata de dise\u00f1ar un dise\u00f1o web, debemos seguir un enfoque \u00abemoci\u00f3n-first\u00bb, analizando  cu\u00e1les son los procesos psicol\u00f3gicos que queremos activar y a trav\u00e9s de qu\u00e9 herramientas podemos hacerlo. Im\u00e1genes, tipograf\u00eda, textos, colores: veamos c\u00f3mo crear una conexi\u00f3n con el usuario gracias a los principios de un dise\u00f1o emocional. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/fSUwxTDfPlI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Las emociones que experimentamos en los primeros 20 segundos que pasamos en un sitio son aquellas que determinan si el dise\u00f1o es efectivo o no. Si atraer\u00e1 a nuevos clientes, si vender\u00e1, si los usuarios tendr\u00e1n confianza en los productos o servicios ofrecidos. Las campa\u00f1as de publicidad emocional tienen el doble de \u00e9xito que las &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/granada.wordcamp.org\/2019\/session\/emociones-y-diseno-web-como-crear-una-conexion-con-el-usuario\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abEmociones y dise\u00f1o web: c\u00f3mo crear una conexi\u00f3n con el usuario\u00bb<\/span><\/a><\/p>\n","protected":false},"author":16929742,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1575115800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2019.granada.wordcamp.org\/files\/2019\/12\/Granada-Emociones-WebDesign.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2019\/12\/19\/sara-presenti-emociones-y-diseno-web-como-crear-una-conexion-con-el-usuario\/","_wcpt_speaker_id":[1433],"footnotes":""},"session_track":[1099916],"session_category":[1250088,5002],"class_list":["post-1515","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sala-a","wcb_session_category-diseno-y-ux","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paUkwA-or","session_date_time":{"date":"noviembre 30, 2019","time":"1:10 pm"},"session_speakers":[{"id":"1433","slug":"sara-presenti","name":"Sara Presenti","link":"https:\/\/granada.wordcamp.org\/2019\/speaker\/sara-presenti\/"}],"session_cats_rendered":"Dise\u00f1o y UX, Marketing","_links":{"self":[{"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/16929742"}],"version-history":[{"count":4,"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1515\/revisions"}],"predecessor-version":[{"id":2787,"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1515\/revisions\/2787"}],"speakers":[{"embeddable":true,"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1433"}],"wp:attachment":[{"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1515"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1515"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/granada.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}